Mr. Kyoichi Tanada, Managing Officer of Toyota Motor Corporation, and President of Toyota Motor Thailand Co., Ltd., along with Mr. Hiroshi Kayukawa, Chief Engineer of Toyota Motor Corporation, and Mr. Vudhigorn Suriyachantananont, Executive Vice President of Toyota Motor Thailand Co., Ltd., preside over the Press Conference to introduce a new compact multi-purpose vehicle “All New SIENTA… Bring it ALL” on 17 August 2016, at Plaza Athenee Hotel.
Toyota Motor Thailand Co., Ltd. launched its latest multi-purpose vehicle “All New SIENTA” to Thai customers. Positioned as a compact multi-purpose vehicle, it has been designed as a 3-row MPV which comes in 7-seater. The seats are adjustable for maximum storage. Plus, the vehicle proves its worth with electric sliding doors, agility in driving performance, impressive fuel economy and impeccable world-class safety standard.
Mr. Kyoichi Tanada unveiled, “All New SIENTA is our brand new multi-purpose vehicle. It was debuted in Japan in 2015 and became highly successful with an accumulated sales volume of 61,100 units, making it one of the top five best-seller vehicles in Japan during the first half of the year.
In Thailand, All New SIENTA is another masterpiece that we proudly intend to offer to Thai customers in order to enrich the MPV market. With its stylish and modern design crafted under the concept of freedom and distinction, it is a genuinely worthwhile car, considering its complete list of full utility combined with pleasurable driving performance. All these features clearly make it superior to other MPVs available in today’s market.”
Mr. Hiroshi Kayukawa, Chief Engineer of Toyota Motor Corporation, revealed, “The engineer team of Toyota is genuinely determined to develop All New SIENTA to be the car that offers exceedingly valuable features, as well as providing great pride of ownership. With a modern design inspired by the shape and outline of “Urban Trekking Shoes”, All New SIENTA obviously reflects the new generations’ passion for travel and their wide variety of lifestyles.
In addition, All New SIENTA is designed as a 3-row MPV which comes in 7-seater. The interior maximizes cabin space in order to mainly focus on providing full utility and comfort. To achieve superior driving efficiency, All New SIENTA is equipped with 1.5-liter Dual VVT-i, making it a leading fuel-efficient vehicle. Plus, CVT with 7-speed sport sequential shift also enhances its driving aesthetics, as well as boosting safe driving while enjoying peaceful and smooth ride. I truly believe that, with all these outstanding features, All New SIENTA will fulfil virtually all customer demands. And I am certain that it will offer Thai customers a new definition of the ideal Compact MPV.”
New Compact MPV – “All New SIENTA”
Embracing the concept of Bring it ALL… Life Full of Fun and Style with four major features;
- Bring style to life… with remarkable design that catches all eyes. The exterior is crafted with state-of-the-art design language, while the interior highlights sheer elegance and unsurpassed features in all dimensions.
- Bring out feeling… with a complete list of convenient functions in the interior. All New SIENTA is set to satisfy all demands with a wide range of useful functions, in line with a full list of equipment and vast cabin space which allow for maximum utility.
- Bring all happiness… with functions that provide pure pleasure. The vehicle comes with electric sliding doors and spacious cabin, as well as tumble mechanism in the second and third row of seats catering to provide roomy cargo space.
- Bring it on… with pleasurable driving and excellent maneuverability. All New SIENTA is equipped with 1.5-liter Dual VVT-i engine and CVT with 7-speed sport sequential shift to offer fun driving in all rides along with exceptional fuel economy.
Mr. Vudhigorn Suriyachantananont stated, “All New SIENTA is developed to be the MPV that satisfies all demands of the new generations who are confident, stylish and possesses various lifestyles. All these attributes are allied to our marketing communication scheme under the concept of “All New SIENTA Bring it ALL … Life Full of Fun and Style”.
And in order to promote the outstanding image of All New SIENTA, we are deeply pleased to have “Ms. Praya Lundberg”, a talented and celebrated actress and model who enjoys various active lifestyles and activities, as the presenter of All New SIENTA. Committed to maximize brand awareness, we will execute a comprehensive marketing strategy through all channels, as well as carrying out public relations schemes through various media channels in order to communicate about the product information to all customers from now on.
In this regard, Toyota will formally announce the launch of All New SIENTA to interested customers and general public in the Bangkok International Grand Motor Sales 2016, which will be held at Bangkok International Trade & Exhibition Centre or BITEC Bangna in Bangkok, on 20 – 28 August 2016. All New SIENTA will be available in two models and four colors. We set the sales target at 1,700 units in 2016. In addition, we have prepared All New SIENTA for all customers to get a test drive so that they will gain full and fresh driving experience in September at Toyota dealers countrywide.”
Mr. Kyoichi Tanada ended, “With its unique traits and remarkable quality based on Toyota’s global standard, I am certain that All New SIENTA will exceed all our customer demands and satisfaction, as well as providing them with great pride of ownership. More significantly, this is once again the “happiness” that we would like to mobilize to the Thai customer and the society.”