Mr. Benjamin Koellmann, Co-Founder & Managing Director
HappyFresh recently joined in a partnership with Wine Connection, the leading chain of wine shops and wine-themed restaurants in South-East Asia. Mr. Benjamin Koellmann, Co-Founder & Managing Director of Happy Fresh (Thailand) Co.,ltd., says “based on online shopping trends in the past few years, we expect to see much more growth of online food and grocery shopping, especially for alcoholic beverages and other lifestyle products.”
The HappyFresh app allows customers to order Wine Connection’s products and have them conveniently delivered to their home within one hour. He mentions that this is due to the HappyFresh app’s “strength of service and established trust as Bangkok’s #1 online supermarket.” In addition to a one-hour delivery, customers will also get free delivery for their first order and other promotions, discounts and vouchers. There has been strong customer interest early on in Wine Connection’s products, which became available on May 15, 2017.
Wine Connection’s leading position is based on their premium quality and affordable western food and wines. Mr. Alain Trad, Group CEO of Wine Connection Group says, “Wine Connection was founded in 1998 and has been developing its expertise continuously by offering exclusive and high quality wine imports from around the world through our wine retail shops and restaurants.” He also adds “today we have 80 wine stores and restaurants operating in Thailand, Singapore and Malaysia.”
Mr. Alain Trad mentions that this year’s marketing strategy focuses more on online marketing and searching for the right platforms to expand and directly connect to their customers and answer their needs. “Wine Connection joins hands with HappyFresh for the first time as we trust HappyFresh with their extensive experience in online grocery and its reputation as the leading and fastest-growing online grocery platform in Southeast Asia. We were impressed that they can deliver all products within an hour”
HappyFresh customers can order Wine Connection now with more than 30 top-selling wines. More products will be added over time and the products will cost the same on HappyFresh as they do in-store. Additionally, HappyFresh customers can benefit from frequent promotions, including free delivery across all of Bangkok every Thursday.
Orders can be placed 24 hours a day, however, according to Thai laws and restrictions on alcohol sales hours in Thailand, HappyFresh will be available to deliver the product only during the following times: 11.00 – 14.00 & 17.00 – 22.00
Customers can download the HappyFresh mobile app on Android via the Google Play Store, iOS via the Apple App Store, or shop directly on the company’s website at: https://www.happyfresh.co.th/
Connect with HappyFresh (Thailand)
Instagram: HappyFresh_TH
Facebook: HappyFreshTH
Line: @HappyFreshTH